Personal Branding and how some Indians built theirs

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Personal branding has become an essential tool for professionals who want to stand out in their respective fields. Whether you’re an entrepreneur, freelancer, or employee, building a strong personal brand can help you establish credibility, showcase your expertise, and attract more opportunities. In this article, we’ll explore what personal branding is, why it matters, and how you can create a personal brand that reflects your unique qualities and values.

What is Personal Branding?

Personal branding is the process of developing and promoting a distinctive image or reputation that reflects your identity, values, and expertise. It involves identifying your strengths, values, and unique selling proposition (USP), and communicating them to your target audience. A personal brand is not just about promoting yourself, but it’s also about building trust and credibility with your audience.

Why Personal Branding Matters?

In today’s hyper-connected world, personal branding has become more critical than ever. With social media and other digital platforms, it’s easier than ever to reach a global audience and showcase your skills and talents. By building a strong personal brand, you can differentiate yourself from the competition, establish your authority, and attract more business opportunities.

Personal branding is not just for entrepreneurs or freelancers; it’s equally important for employees who want to advance in their careers. A strong personal brand can help you stand out among your colleagues and make a lasting impression on your boss and clients. It can also help you build a network of contacts and mentors who can support you throughout your career.

Gary Vaynerchuk's LinkedIn Snapshot taken on 14th April 2023, 09:12am IST

How to Build Your Personal Brand?

Building a personal brand requires time, effort, and a clear strategy. Here are some steps you can take to create a personal brand that reflects your unique qualities and values:

Identify your USP

Your USP is what sets you apart from your competition. It could be your unique skills, experiences, or values that make you stand out. To identify your USP, ask yourself what you’re good at, what you’re passionate about, and what makes you different from others in your field. Once you’ve identified your USP, use it as the foundation of your personal brand.

Define your target audience

To build a successful personal brand, you need to know who your target audience is. Who are the people you want to reach and influence? What are their needs and challenges? Once you’ve defined your target audience, you can tailor your brand messaging and content to resonate with them.

Create a consistent brand message

Consistency is key when it comes to personal branding. Your brand message should be clear, concise, and consistent across all your online and offline channels. Your brand message should communicate your USP and value proposition in a way that resonates with your target audience.

Build your online presence

In today’s digital age, your online presence is your personal brand. You need to ensure that your online profiles reflect your brand messaging and values. This includes your website, social media profiles, and any other online platforms where you have a presence. Make sure your profiles are up-to-date, professional, and consistent with your brand message.

Engage with your audience

Personal branding is not just about promoting yourself; it’s also about building relationships with your audience. Engage with your audience by creating valuable content, responding to comments and messages, and participating in online communities. By engaging with your audience, you can build trust and establish your authority in your field.

Continue to evolve your brand

Personal branding is not a one-time thing; it’s an ongoing process. As you gain more experience and expertise, your brand message may evolve, and your target audience may change. Be open to feedback and adjust your brand message as needed to ensure that it reflects your current values and strengths.

Leverage Social Media

Social media platforms have become an integral part of our lives, and they offer an excellent opportunity for personal branding. You can create a profile on various social media platforms such as LinkedIn, Twitter, Facebook, Instagram, and others, and use them to showcase your skills and expertise. Ensure that your profiles are consistent, and your branding is aligned with your personal brand strategy. Use social media to create and share content that reflects your values, personality, and expertise. Engage with your audience and build relationships with them. Social media is a powerful tool, but it requires consistent effort and patience to see results.


Networking is critical to personal branding. Attend conferences, events, and other industry-related gatherings to meet people in your industry. Building relationships with people in your field can open up new opportunities, and they can help you promote your personal brand. Networking doesn’t have to be in-person, you can also network online through various social media platforms and professional networks such as LinkedIn. Always be willing to help others, and be generous with your time and expertise. People will remember you for your generosity, and they will be more likely to recommend you to others.

Be Authentic

Authenticity is key to personal branding. You cannot create a personal brand that is not aligned with who you are. Be true to yourself, and let your personality shine through in your personal brand. People are attracted to authenticity, and they will be more likely to engage with your brand if they feel that it is genuine. Don’t try to be someone you are not, as this will only hurt your personal brand in the long run.

Monitor Your Brand

Once you have created your personal brand, it is essential to monitor it regularly. Google yourself, and see what comes up. Set up alerts to monitor mentions of your name or brand online. Monitor your social media profiles and respond to comments and messages promptly. Your personal brand is your reputation, and it is important to protect it. Address any negative comments or reviews immediately, and take steps to rectify the situation. Be proactive in managing your personal brand, and always strive to improve it.

A few good examples of personal branding are Sharan Hegde, Raj Shamani, Varun Mayya and Vaibhav Sisinty.

Raj Shamani - Founder, House of X

In conclusion, personal branding is critical to success in today’s highly competitive world. By creating a personal brand that is aligned with your values, skills, and expertise, you can differentiate yourself from others and stand out in your field. Remember to be consistent, authentic, and strategic in your personal branding efforts. It takes time and effort to build a personal brand, but the rewards are well worth it. Start building your personal brand today, and watch your career take off!

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