Demystifying Greenwashing: How to Make Informed and Sustainable Choices

Greenwashing is a form of advertising or marketing spin in which green PR and green marketing are deceptively used to persuade the public that an organization's products, aims and policies are environmentally friendly. It is essentially when a company or organization spends more time and money on marketing themselves as being sustainable than on actually minimizing their environmental impact.

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AI could add 2.6 to 4.4 Trillion USD annually to the business economy – McKinsey

Generative AI has the potential to add significant value to the global economy. Research indicates that implementing generative AI across 63 use cases in 16 business functions could contribute between $2.6 trillion to $4.4 trillion annually. This would represent an increase of 15 to 40 percent in the overall impact of artificial intelligence. Furthermore, if generative AI is embedded into existing software beyond these use cases, the estimated value could double.

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A silver bullet in Branding

India is a lucrative market for almost every business industry today. There are thousands of brands operating in India today but what makes some of them stand out from the rest is their silver bullet. The bullet that they use to penetrate deep into the heart of the market before eventually infecting the entirety of their consumer base with a wide range of products.

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Latest AI tools for businesses

Personal branding has become an essential tool for professionals who want to stand out in their respective fields. Whether you're an entrepreneur, freelancer, or employee, building a strong personal brand can help you establish credibility, showcase your expertise, and attract more opportunities. In this article, we'll explore what personal branding is, why it matters, and how you can create a personal brand that reflects your unique qualities and values.

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Personal Branding and how some Indians built theirs

Personal branding has become an essential tool for professionals who want to stand out in their respective fields. Whether you're an entrepreneur, freelancer, or employee, building a strong personal brand can help you establish credibility, showcase your expertise, and attract more opportunities. In this article, we'll explore what personal branding is, why it matters, and how you can create a personal brand that reflects your unique qualities and values.

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WordPress vs Webflow: Which is better?

In this article, we're going to compare two popular website-building platforms: Webflow and WordPress. We'll look at the pros and cons of each platform, their features, and their pricing, so you can decide which one is right for you.

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