Faculty at Stanford Business School did a study of the "Freemium" business model which is trending now-a-days to understand more deeper layers associated with the said model.
In the marketing textbooks, the B2B customers are often characterized as logical and efficient in dealings. However, a new research has contrasting findings, with Gen Z as the most deviating force.
Professors from World Renowned Institutes have come together to develop a receptivity scale to find who should the companies target the personalized ads to. While many people are protective of their privacy and data...
Search is becoming more complex and nuanced as people use more specific language to navigate the vast library of the world's digital information. People's needs…
In this Article, I'll share the concept and principles of Lean Startup Methodology. Most of the startups today use to approach and this includes almost all the unicorns...
In this article I will discuss what it takes to build the online brands of small businesses, with turnover under INR 20 Lacs in India. I will quote some of the best practices we, at Cranburry, have evolved...