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Read more about the article It seems that the “Freemium” model works well without any long-term negative implications
Marketing

It seems that the “Freemium” model works well without any long-term negative implications

Faculty at Stanford Business School did a study of the "Freemium" business model which is trending now-a-days to understand more deeper layers associated with the said model.

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March 17, 2023
Read more about the article B2B Customers are also prone to psychological needs: HBR
Branding Strategy / Marketing

B2B Customers are also prone to psychological needs: HBR

In the marketing textbooks, the B2B customers are often characterized as logical and efficient in dealings. However, a new research has contrasting findings, with Gen Z as the most deviating force.

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March 17, 2023
Read more about the article Target Personalized Ads to people with high self-love : Research claims
Marketing

Target Personalized Ads to people with high self-love : Research claims

Professors from World Renowned Institutes have come together to develop a receptivity scale to find who should the companies target the personalized ads to. While many people are protective of their privacy and data...

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February 15, 2023
Read more about the article Searches are becoming more targeted: Here’s how marketers may respond
Marketing

Searches are becoming more targeted: Here’s how marketers may respond

Search is becoming more complex and nuanced as people use more specific language to navigate the vast library of the world's digital information. People's needs…

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February 9, 2023
Read more about the article The Lean Startup Methodology
Branding Strategy

The Lean Startup Methodology

In this Article, I'll share the concept and principles of Lean Startup Methodology. Most of the startups today use to approach and this includes almost all the unicorns...

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February 1, 2023
Read more about the article Authentic ways of building online brand for small businesses in India.
Branding Strategy

Authentic ways of building online brand for small businesses in India.

In this article I will discuss what it takes to build the online brands of small businesses, with turnover under INR 20 Lacs in India. I will quote some of the best practices we, at Cranburry, have evolved...

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January 19, 2023

Recent Posts

  • It seems that the “Freemium” model works well without any long-term negative implications
  • B2B Customers are also prone to psychological needs: HBR
  • Target Personalized Ads to people with high self-love : Research claims
  • Searches are becoming more targeted: Here’s how marketers may respond
  • The Lean Startup Methodology

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