Branding strategy is the plan a company creates to establish and maintain a strong brand image. It encompasses elements such as a company’s brand identity, positioning, messaging, and communication tactics, and is aimed at creating a consistent and memorable brand experience for customers.
In the marketing textbooks, the B2B customers are often characterized as logical and efficient in dealings. However, a new research has contrasting findings, with Gen Z as the most deviating force.
In this Article, I'll share the concept and principles of Lean Startup Methodology. Most of the startups today use to approach and this includes almost all the unicorns...
In this article I will discuss what it takes to build the online brands of small businesses, with turnover under INR 20 Lacs in India. I will quote some of the best practices we, at Cranburry, have evolved...