Branding strategy is the plan a company creates to establish and maintain a strong brand image. It encompasses elements such as a company’s brand identity, positioning, messaging, and communication tactics, and is aimed at creating a consistent and memorable brand experience for customers.
Greenwashing is a form of advertising or marketing spin in which green PR and green marketing are deceptively used to persuade the public that an organization's products, aims and policies are environmentally friendly. It is essentially when a company or organization spends more time and money on marketing themselves as being sustainable than on actually minimizing their environmental impact.
India is a lucrative market for almost every business industry today. There are thousands of brands operating in India today but what makes some of them stand out from the rest is their silver bullet. The bullet that they use to penetrate deep into the heart of the market before eventually infecting the entirety of their consumer base with a wide range of products.
Growth marketing and growth hacking are two terms that are often used interchangeably in the digital marketing world. But what do they mean and how are they different?
Personal branding has become an essential tool for professionals who want to stand out in their respective fields. Whether you're an entrepreneur, freelancer, or employee, building a strong personal brand can help you establish credibility, showcase your expertise, and attract more opportunities. In this article, we'll explore what personal branding is, why it matters, and how you can create a personal brand that reflects your unique qualities and values.
In the marketing textbooks, the B2B customers are often characterized as logical and efficient in dealings. However, a new research has contrasting findings, with Gen Z as the most deviating force.
In this Article, I'll share the concept and principles of Lean Startup Methodology. Most of the startups today use to approach and this includes almost all the unicorns...
In this article I will discuss what it takes to build the online brands of small businesses, with turnover under INR 20 Lacs in India. I will quote some of the best practices we, at Cranburry, have evolved...
