The marketing sector is ever-changing. Discover fresh tools, expert viewpoints, and practical insights that will impact and inspire an effective, always-updated digital marketing strategy.
India is a lucrative market for almost every business industry today. There are thousands of brands operating in India today but what makes some of them stand out from the rest is their silver bullet. The bullet that they use to penetrate deep into the heart of the market before eventually infecting the entirety of their consumer base with a wide range of products.
Growth marketing and growth hacking are two terms that are often used interchangeably in the digital marketing world. But what do they mean and how are they different?
Faculty at Stanford Business School did a study of the "Freemium" business model which is trending now-a-days to understand more deeper layers associated with the said model.
In the marketing textbooks, the B2B customers are often characterized as logical and efficient in dealings. However, a new research has contrasting findings, with Gen Z as the most deviating force.
Professors from World Renowned Institutes have come together to develop a receptivity scale to find who should the companies target the personalized ads to. While many people are protective of their privacy and data...
Search is becoming more complex and nuanced as people use more specific language to navigate the vast library of the world's digital information. People's needs…