Greenwashing is a form of advertising or marketing spin in which green PR and green marketing are deceptively used to persuade the public that an organization's products, aims and policies are environmentally friendly. It is essentially when a company or organization spends more time and money on marketing themselves as being sustainable than on actually minimizing their environmental impact.
Generative AI has the potential to add significant value to the global economy. Research indicates that implementing generative AI across 63 use cases in 16 business functions could contribute between $2.6 trillion to $4.4 trillion annually. This would represent an increase of 15 to 40 percent in the overall impact of artificial intelligence. Furthermore, if generative AI is embedded into existing software beyond these use cases, the estimated value could double.
Personal branding has become an essential tool for professionals who want to stand out in their respective fields. Whether you're an entrepreneur, freelancer, or employee, building a strong personal brand can help you establish credibility, showcase your expertise, and attract more opportunities. In this article, we'll explore what personal branding is, why it matters, and how you can create a personal brand that reflects your unique qualities and values.