Demystifying Greenwashing: How to Make Informed and Sustainable Choices

Greenwashing is a form of advertising or marketing spin in which green PR and green marketing are deceptively used to persuade the public that an organization's products, aims and policies are environmentally friendly. It is essentially when a company or organization spends more time and money on marketing themselves as being sustainable than on actually minimizing their environmental impact.


A silver bullet in Branding

India is a lucrative market for almost every business industry today. There are thousands of brands operating in India today but what makes some of them stand out from the rest is their silver bullet. The bullet that they use to penetrate deep into the heart of the market before eventually infecting the entirety of their consumer base with a wide range of products.